Your media company’s name is one of your most important branding elements. It’s how you’ll be identified by both current and potential customers, so it’s important to choose a name that is both memorable and reflective of your brand.
Here are 15 tips to help you pick the perfect name for your media company:
1. Keep it short and simple
The best names are usually short and sweet. They’re easy to remember and easy to spell. Avoid long, complicated names that will be difficult for people to remember or spell correctly.
2. Make it unique
Names for media company should be distinctive and not easily confused with other businesses in your industry. Steer clear of using common words or terms that could be mistaken for other brands.
3. Use keywords
Include keywords in your media company’s name to help improve your chances of being found online. Be sure to balance keyword optimization with name recognition – you don’t want your name to be so esoteric that no one knows what it means.
4. Consider alliteration
Alliteration is the repetition of initial sounds in a series of words. It’s an effective tool for creating catchy, memorable names. Examples of well-known companies with alliterative names include Coca-Cola, Krispy Kreme, and Best Buy.
5. Use a play on words
A play on words can be a fun and clever way to create a unique name for your media company. Be careful not to be too clever – you don’t want your name to be so confusing that no one knows what it means.
6. Keep it simple
The best names are usually those that are straightforward and easy to understand. Avoid using jargon or inside jokes that only a small group of people will get.
7. Make it meaningful
Your company’s name should evoke positive associations and reflect the values of your brand. Steer clear of names with negative connotations or anything that could be interpreted in a negative way.
8. Consider your target audience
When choosing a name for your media company, it’s important to consider your target audience. What kind of name would appeal to them? What type of name would they be able to relate to?
9. Brainstorm with a group
Brainstorming sessions with a group of people can be a great way to generate name ideas. Be sure to include people from different departments and levels within your company to get a variety of perspectives.
10. Use a naming tool
There are a number of online tools that can help you generate name ideas, including Wordoid and Namelix.
11. Get creative
Don’t be afraid to think outside the box when brainstorming names for your media company. The best names are often those that are unexpected and memorable.
12. Avoid using your own name
While it may seem like a good idea to use your own name for your media company, it’s usually not a good idea. It can be difficult to build brand equity with a personal name, and you may eventually want to sell the business or bring on partners.
13. Do a trademark search
Before settling on a name for your media company, be sure to do a trademark search to make sure it’s available. You don’t want to choose a name that’s already been taken or that could infringe on someone else’s trademark.
14. Test it out
Once you’ve narrowed down your list of potential names, test them out with afocus group or survey to see which ones resonate the most with your target audience.
15. Get feedback
Once you’ve chosen a name for your media company, be sure to get feedback from a variety of people, including customers, employees, and industry experts. Make sure everyone is on board with the name before moving forward.
Picking the perfect name for your media company can be a daunting task. But by following these 15 tips, you can narrow down your options and choose a name that is both memorable and reflective of your brand.
There are a few key things to keep in mind when choosing a name for your media company. First, it’s important to choose a name that is unique and not easily confused with other businesses in your industry. Second, consider using keywords in your media company’s name to help improve your chances of being found online. And finally, make sure the name you choose is reflective of your brand and appeals to your target audience.